What identifies the company or division of a company or corporation? (Kellogg's) Trade Name The word, or group of words, letters or numbers that represent a brand that can be spoken. (Frosted Flakes) Brand Name The part of the brand that can not be expressed in words. (The Nike swoosh) Brand Mark A brand mark with human characteristics. (Tony the Tiger) Trade Character Names, marks, or characters that are given legal protection by the federal government. Trademark Differentiating between brand name, trade name, etc
Classroom Rules, Reward 