Flashcards › Web Marketing (5-8) (T-F)

(T or F) Customer databases are an important feature of closed-loop marketing. True Most online advertisements go unnoticed by web users True All customers can have the same lifetime value False With increasingly sophisticated methods, marketers can easily measure the effectiveness of online campaigns False Click through rates for online advertising hover around 5 percent False A brand's history or tradition can foster deeper consumer attachment True A study of the best format for presenting medical information about cancer found no significant difference in the quality of learning between five presentation formats_flash, paper, web, audio, or audio plus web True The logical goal for every traffic building campaign is to maximize profit False A searcher''s willingness to investigate search engine returns increases as an item drops down the return list False In the PageRank algorithm that determines Google search results, home page links on all internal pages can increase relevance True Flash Cards for Web Marketing Chapters 5-8