composition the putting together of parts or elements to create a whole collage the use of various materials and images to create a composition resolution a digital measurement of the number of pixels per inch (ppi) in a digital image, the standard resolution for web images is 72 dpi (dots per inch), while images intended for print should be prepared at 300 dpi photoshop tools/techniques serif describes a font that has flourishes or hooks at the ends of each letterform, is thought to be more legible in large passages of type; easier to read sans serif describes a font that has no flourishes baseline/capheight the lines that define the height of a capital letter x-height the part of a lowercase letter that is equal to a lowercase x descender the part of a lowercase letter that drops below the baseline ascender the part of a lowercase letter that ascends above the x-height arm/leg an upper or lower (horizontal or diagonal) stroke that is attached on one end and free on the other bowl a curved stroke which creates an enclosed space within a character (the space is then called a counter) counter the part of a letter that is entirely closed off, the hole of a letter bar the horizontal stroke in characters such as A, H, R, and e; also known as a crossbar raster created in Photoshop, resolution dependent, pixel based, bitmap, larger file size vector created in Illustrator, resolution independent, math/equation based, easily modified/scaled, smaller file smooth point point's handlebars move together, creates a continuous curve corner point point's handlebars can be adjusted independently of each other, changes the direction of the curve Illustrator toolbox Design Process thought and planning process used to develop ideas for a creative project research/brainstorming gather necessary information about the subject and think about possible design solutions; Step 1 thumbnail sketches small, quick and undefined sketches used to quickly explore all possible design solutions; Step 2 rough sketches more refined sketches used to represent a plan for a layout, representative of actual images and text; Step 3 execution/comprehensive composing all of the elements of a layout in a semi-final design using the appropriate application proofing checking your semifinal work for mistakes before sending to print logo a combination of characters and/or graphics/symbols to create a single design that is used to identify a company, product, or person elements of an effective logo original, describable and memorable, easy to recognize, simple, easily legible, scalable and versatile, appropriate personality, effective in black and white and color, timeless Visual Communications Review for Midterm: typography, Photoshop, Illustrator, logos, the design process
Vocab 7 