Prognosticators say the ------ will be the most critical marketing environment around and will become the primary center of activity for whatever you do when you shop, plan, learn, or communicate. social web Before the Web came along, what were only two ways for abusiness to get noticed? (see Social Web Analytics, p. i) On page seven, they note that the ------- is also known as Social Media. (see Social Web Analytics article) The first web site was put online in what year? (see Social Web Analytics article, p. 4) Who devised the World Wide Web and put up the first web site? (see Social Web Analytics article, p. 4) The first consumer Web revolution took us well into the current decade, with such companies as Yahoo!, AOL, Amazon, eBay, PayPal, and Ticketmaster, and services such as browser-based email and online banking--the author of this article says this might be referred to as the the -------Web. (see Social Web Analytics article, p. 4) The second phase of the WWW is catalysed by the so-called "------------" technologies facilitating easy-to-use, engaging and rewarding online social interaction. It’s about self-expression, relationships, user- rating, affiliation, trust and user-created content. (see Social Web Analytics article, p. 4) Some pundits refer to as the third phase of the Web as the ----------, or Web 3.0 for short. (see Social Web Analytics article, p. 4) The -------------- Manifesto asserts that the Internet allows markets to revert back to the days when a market was defined by people gathering and talking amongst themselves about buyer reputation, seller reputation, product quality and prices. (see Social Web Analytics article, p. 5) MySpace, Gather, Friendster, Facebook are ---- sites; Amazon, Netflix, and eBay are ---- web destinations; and IBM, Cisco, and Oracle are ------ sites. (choose one for each): enterprise, branded, social networks A marketer using the social web can aggregate customers what two ways? (see Social Web Analytics, p. 6) A forecast from eMarketer in 2008 forecast that ------- of the US population will read a blog post at least once a month by 2012. (choose one) one-fourth, one-third, one-half, two-thirds, or 90% Synovate found in 2007 that ----- of people who read blogs do so explicitly to get an opinion. (choose one) 35%, 50%, 65%, 80%, 90% David Meerman Scott says three uses of blogs for marketing and PR are ----- (see Social Web Analytics, p. 10) For many years, PR has been defined as ' -------- relations' – a linear relationship between PRs, journalists and the target audience. (see Social Web Analytics, p. 9) Marketers cannot hang out in four or five virtual places to gain an insight into the zeitgeist of their markets, but instead must ------ (see Social Web Analytics, p. 11) Regular Web users often receive a ------ email (where that term means the email simply contains content so interesting it compels them to pass it on) months and sometimes years after they first saw it. (see Social Web Analytics, p. 12) The ramifications for what the author of Social Web Analytics calls 'myChannel' for marketing communicators are: (see Social Web Analytics, p. 13) The author says brand landscape exhibits emergent behavior (which more or less means it may be unpredictable at times) is something he has come to call Brand --------. (see Social Web Analytics, p. 14) ROI as a standard advertising / marketing term stands for ---- (see Social Web Analytics, p. 14) This article suggests that If marketing campaigns strive to exert influence, isn't -------- the ultimate measure of the influence achieved? (see Social Web Analytics, p. 15) Search engines are adept at queries like “Tell me about banks” but less so on “Tell me about banks with a good reputation”, or especially “Tell me where I should bank," an issue called undeveloped ---- analysis capability (see Social Web Analytics, p. 16) The author compares Traditional Market Research to what he calls the new ______ _________ Loop. (see Social Web Analytics, p. 18) What are the differences in the 'old' and 'new forms of market research? (see Social Web Analytics, p. 19-23) T or F: continuous engagement on the Social Web, enabled by SWA, signals the death of traditional market research (see Social Web Analytics, p. 23) -------- is defined as as the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation's sentiment and influence. (see Social Web Analytics, p. 25) ----- also known as ------ is software code charged with exploring the World Wide Web and sending back appropriate data to base. (see Social Web Analytics, p. 27) ------- cover "News", "Web", “Blogs”, "Groups" and "Video and is an email that lets you know if new articles make it into the top ten news results for your Google News search and if new blog posts make it into the top ten results for your Google Blog search (see Social Web Analytics, p. 35) ------ delivers charts that portray how often a particular search term or terms is entered relative to the total search volume across regions of the world, and in various languages. Google Trends The first blog search service, ______________ is still considered by many to be the best--claiming, as of December 2007, to spider and index over 112 million blogs, the results can be sorted by “authority” and “rank”. Technorati Owned by Nielsen, whose Nielsen BuzzMetrics service features later in this ebook, ____________ is “an automated trend discovery system for blogs”. (see Social Web Analytics, p. 38) A _____________ is also known as a feed aggregator or feed reader and is to RSS newsfeeds what Google Mail or Hotmail is to email. (see Social Web Analytics, p. 39) ------ is the first social bookmarking website and searching it gives you an idea of what people are bookmarking. (see Social Web Analytics, p. 39) A social news service, ----- has everything from news to videos to images to podcasts, submitted by their 'community.' When something is submitted, other people see it and "---------" what they like best. Submission that 'rock' are promoted to the front page for the millions of their visitors to see. (see Social Web Analytics, p. 40) Part 2 is on the Week 6 link see Week 6 link From Social Web Analytics reading, first half
RTV 151 Week 1 