Which type of ad is designed to increase sales? Promotional Which type of ad attempts to create a favorable impression and goodwill for a business? Institutional Which type of ad is a cost shared arrangement between a supplier and a local business? Cooperative What is the main purpose for advertising? To present a message that encourages the customer to buy the product or accept the ideas What is the type of promotional plan that is designed to promote a business before it opens to establish a positive image and bring in customers? Pre-opening Which type of promotional plan is designed to maintain and build sales? Ongoing What three things should be kept in mind when choosing a promotional mix? Target Market, Promotional Channels, Costs What are the elements of the promotional mix? Publicity, Sales Promotions, Personal Selling, Advertising Review of Advertising/Promotion Notes
Classroom Rules, Reward 