Which part of the ad attracts the attention of the reader? Headline Which part of the ad is the selling message? Copy A picture or clip art in the ad that expands on the copy. Illustration What part of the ad identifies the business, such as the company logo or the company name, address, and phone number. Signature A catch phrase used in an ad. Slogan Used to make an ad stand out from surrounding ads. Border Components of a Print Ad
Classroom Rules, Reward 